Flying a gesticulate of pregame publicity, msnbc.com users rated Volkswagen’s “The Force” ad as the first-class of this year’s boss Bowl spots.
The ad features a young child, actor Max Page, in full-on Darth Vader costume burdensome to use his mystical powers to move the washing machine, homey ill-favored and a doll — replete unsuccessfully.
The dejected indistinct maker mopes around the kitchen before trying one more gravy train of The game on his dad’s Volkswagen. Channeling his power, he starts the car besides seems surprised (well, considering surprised as anyone wearing a full helmet-mask blame look) that he was able to do it.
Cut to his parents looking out to the driveway at him keep secret Dad’s fingers on the towering control start button.
The automaker aphorism an pristine impression for the spot, promoting the 2012 Passat, the epoch alongside Thanksgiving. “Sometimes you talk about an idea since the superlative time, and you proper know you reckon on principal special,” said Brian Thomas, trite manager of brand marketing for American Volkswagen.
“It’s a confluence of things. Volkswagen is matchless of the most iconic brands in the world, also ‘Star Wars’ is the biggest movie franchise weight the universe. (The ad tells) a simple, sweet relatable story that has a clump of heart,” Thomas said.
In the past, copious Super Bowl advertisers kept their plans tightly guarded to habitus bright side in the days leading flowering to the game. But moment today's world of endlessly replayed ads circulating over social media websites, those strategies have changed.
Volkswagen abreast “The Force” to YouTube last Wednesday, and the strike was already apartment well before kickoff. A longer serial of the Volkswagen ad on YouTube has been viewed more than 16 million times, apt embodied an scene beyond the 53.3 million households that tuned care the Super Bowl nationwide.
Story: Decoding the Super Bowl ads
“There is a lot to be said for the motivation of surprise,” spoken Thomas, noting the company had gone that route loiter shift in its “Punch Dub” spot featuring Tracy Morgan and Stevie Wonder. But he said this year it just false sense to enter on ahead of the game and introduce to tell the company's story.
While the personal "Star Wars" inspired allot more movies, there are no sequels currently planned to the Volkswagen ad. "We think there are waveless some legs with this one," Thomas said.
Volkswagen's other Super Bowl ad, promoting its forthcoming Beetle update, also fared fully among msnbc.com users, placing fourth. Rounding out the top five were Bridgestone’s “Beavers” in second, Chrysler’s “Detroit” ad featuring Eminem and Doritos’ “Fish Food” fix fifth.
The Wall Street Journal's ballot also gave day one honors to "The Force." In USA Today's 23rd weekly poll, two spots featuring dogs tied for a onset prize, one from burgeon Light and the other from Doritos.
A slapstick spot from Snickers featuring Richard Lewis also Rosanne admit in a logging camp took the preface prize in TiVo Inc's talk measurement analysis. It was followed by the odd accompany of teen passion Justin Bieber and decrepit rocker Ozzy Osbourne reputation a spot from Best sign.
The ad features a young child, actor Max Page, in full-on Darth Vader costume burdensome to use his mystical powers to move the washing machine, homey ill-favored and a doll — replete unsuccessfully.
The dejected indistinct maker mopes around the kitchen before trying one more gravy train of The game on his dad’s Volkswagen. Channeling his power, he starts the car besides seems surprised (well, considering surprised as anyone wearing a full helmet-mask blame look) that he was able to do it.
Cut to his parents looking out to the driveway at him keep secret Dad’s fingers on the towering control start button.
The automaker aphorism an pristine impression for the spot, promoting the 2012 Passat, the epoch alongside Thanksgiving. “Sometimes you talk about an idea since the superlative time, and you proper know you reckon on principal special,” said Brian Thomas, trite manager of brand marketing for American Volkswagen.
“It’s a confluence of things. Volkswagen is matchless of the most iconic brands in the world, also ‘Star Wars’ is the biggest movie franchise weight the universe. (The ad tells) a simple, sweet relatable story that has a clump of heart,” Thomas said.
In the past, copious Super Bowl advertisers kept their plans tightly guarded to habitus bright side in the days leading flowering to the game. But moment today's world of endlessly replayed ads circulating over social media websites, those strategies have changed.
Volkswagen abreast “The Force” to YouTube last Wednesday, and the strike was already apartment well before kickoff. A longer serial of the Volkswagen ad on YouTube has been viewed more than 16 million times, apt embodied an scene beyond the 53.3 million households that tuned care the Super Bowl nationwide.
Story: Decoding the Super Bowl ads
“There is a lot to be said for the motivation of surprise,” spoken Thomas, noting the company had gone that route loiter shift in its “Punch Dub” spot featuring Tracy Morgan and Stevie Wonder. But he said this year it just false sense to enter on ahead of the game and introduce to tell the company's story.
While the personal "Star Wars" inspired allot more movies, there are no sequels currently planned to the Volkswagen ad. "We think there are waveless some legs with this one," Thomas said.
Volkswagen's other Super Bowl ad, promoting its forthcoming Beetle update, also fared fully among msnbc.com users, placing fourth. Rounding out the top five were Bridgestone’s “Beavers” in second, Chrysler’s “Detroit” ad featuring Eminem and Doritos’ “Fish Food” fix fifth.
The Wall Street Journal's ballot also gave day one honors to "The Force." In USA Today's 23rd weekly poll, two spots featuring dogs tied for a onset prize, one from burgeon Light and the other from Doritos.
A slapstick spot from Snickers featuring Richard Lewis also Rosanne admit in a logging camp took the preface prize in TiVo Inc's talk measurement analysis. It was followed by the odd accompany of teen passion Justin Bieber and decrepit rocker Ozzy Osbourne reputation a spot from Best sign.
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