Tuesday, November 10, 2009

What Your Facebook Photo Says About You

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Beyond pure science, a new study has practical implications, too



Image: Male cues
Laura Naumann
Participants in a study had to look at photos showing a neutral pose (left) and a spontaneous one (right) to judge personality. In the spontaneous photo, the subject's relaxed stance with arms behind his back signal he's emotionally stable, open and likeable, the researchers found.


Those photos you post on Facebook could paint an accurate picture of your personality, new research on first impressions suggests.
And perhaps as expected, the more candid a shot the more nuances of your personality show through.
"In an age dominated by social media where personal photographs are ubiquitous, it becomes important to understand the ways personality is communicated via our appearance," said study researcher Laura Naumann of Sonoma State University. "The appearance one portrays in his or her photographs has important implications for their professional and social life."


With this information, there's always the option of tweaking your image, and thus your personality to the outside world. "If you want potential employers or romantic suitors to see you as a warm and friendly individual, you should post pictures where you smile or are standing in a relaxed pose," Naumann said.
Scientists have known physical appearance is important for first impressions and that such initial impressions can be hard to undo, particularly negative ones. Studies have shown judgments made at first glance of a CEO can predict his or her success. But until now little was known about how well people judged personality based on appearance and what physical factors are most important.
In the new study, 12 observers looked at full-body photos of 123 undergraduate students who they had never met before. Six observers viewed the students in a neutral pose and six saw the same students in a spontaneous pose.
The participants rated each photo on 10 personality traits: extraversion, agreeableness, conscientiousness, emotional stability, openness (open to experience), likability, self-esteem, loneliness, religiosity and political orientation.

Image: Female cues
Laura Naumann.
Our non-verbal cues tell a lot about our personalities, particularly when the subject has a more natural pose (right) rather than a neutral one (left). Here, in this spontaneous photo, the subject shows a less energetic stance.


To figure out accuracy of the judgments, the researchers compared the results with the posers' self-ratings and ratings from three close friends.
For the controlled poses, the observers accurately judged extraversion and self-esteem. When participants looked at the naturally expressive shots, which revealed dynamic non-verbal cues, they were nearly spot-on, getting nine out of the 10 traits correct (everything but political orientation).
For instance, both the neutral and expressive photos garnered about a 70 percent success rate.
"Extraversion is one of those things that's probably the easiest trait to judge," Naumann told LiveScience. "Even without seeing whether someone is smiling or not people can pick that up."
But when judging likeability, observers got it right on average for 55 percent of the photos with neutral poses and 64 percent of the expressive photos. Similar results were found for agreeableness, with participants judging correctly 45 percent of the time for neutral poses compared with 60 percent in the expressive images.







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