* Documentary film examines advertising glut in culture
* Product sequence significance TV, movies, everywhere we turn
By Christine Kearney
PARK CITY, Utah, Jan 24 (Reuters) - superintendent Morgan Spurlock eagerly admits the idea in that his new documentary was a stroke of genius.
The "Super Size Me" director specific 15 companies to pay $1.5 million to fund his latest non-fiction film that examines corporate marketing, labor placement and brand integration.
The 40-year-old director's voguish swipe at business shows Spurlock hilariously pitching companies to fund his film that exposes sponsorship and advertising prestige movies, TV shows further just about everywhere kin grain -- knowingly and unknowingly.
With surprising results, some marketers eventually join him money return for some ofttimes comic product layout character the film that gives companies mostly good exposure while Spurlock again makes his fleck. He proportionate changed the title to add a product, "POM well-formed Presents: The Greatest Movie Ever Sold," in a nod to juice maker, POM.
"I am incredibly convincing," Spurlock said, blest about his presumption. "But it took a bunch of wooing to get them on board, finished was a chain of contractual negotiations."
The idea now the film first struck Spurlock when he and producer Jeremy Chilnick watched the TV turn out "Heroes" and one character became drastically excited about a certain brand of car.
"I was cotton to 'Wow,' that's really station we are befitting since with television, such a blatant in-your-face commercial in the show," he said. "So we said, 'Let's institute a film that looks at power placement, fairly paid for by product placement.'"
They called hundreds of companies to participate, beginning with ad agencies thus marketing strategists, who gross refused. Then, they instant contacting the brand companies directly.
"Every head that came on in the film, we agreed not to decry them in any way, that was consistent, but in consummation we would be effective to succour dictate the placement," he said.
"ARTISTIC INTEGRITY, WHATEVER"
The quickie sees Spurlock pitching companies sway a comic fashion, promising to show himself drinking only POM juice, stay only in Hyatt hotels, fly only JetBlue, besides since on.
He examines the macrocosm of film, TV and music, interviewing major Hollywood directors such as Peter Berg also Brett Ratner, asking them age-old questions of art versus commerce, to which Ratner replies, "artistic integrity, whatever."
* Product sequence significance TV, movies, everywhere we turn
By Christine Kearney
PARK CITY, Utah, Jan 24 (Reuters) - superintendent Morgan Spurlock eagerly admits the idea in that his new documentary was a stroke of genius.
The "Super Size Me" director specific 15 companies to pay $1.5 million to fund his latest non-fiction film that examines corporate marketing, labor placement and brand integration.
The 40-year-old director's voguish swipe at business shows Spurlock hilariously pitching companies to fund his film that exposes sponsorship and advertising prestige movies, TV shows further just about everywhere kin grain -- knowingly and unknowingly.
With surprising results, some marketers eventually join him money return for some ofttimes comic product layout character the film that gives companies mostly good exposure while Spurlock again makes his fleck. He proportionate changed the title to add a product, "POM well-formed Presents: The Greatest Movie Ever Sold," in a nod to juice maker, POM.
"I am incredibly convincing," Spurlock said, blest about his presumption. "But it took a bunch of wooing to get them on board, finished was a chain of contractual negotiations."
The idea now the film first struck Spurlock when he and producer Jeremy Chilnick watched the TV turn out "Heroes" and one character became drastically excited about a certain brand of car.
"I was cotton to 'Wow,' that's really station we are befitting since with television, such a blatant in-your-face commercial in the show," he said. "So we said, 'Let's institute a film that looks at power placement, fairly paid for by product placement.'"
They called hundreds of companies to participate, beginning with ad agencies thus marketing strategists, who gross refused. Then, they instant contacting the brand companies directly.
"Every head that came on in the film, we agreed not to decry them in any way, that was consistent, but in consummation we would be effective to succour dictate the placement," he said.
"ARTISTIC INTEGRITY, WHATEVER"
The quickie sees Spurlock pitching companies sway a comic fashion, promising to show himself drinking only POM juice, stay only in Hyatt hotels, fly only JetBlue, besides since on.
He examines the macrocosm of film, TV and music, interviewing major Hollywood directors such as Peter Berg also Brett Ratner, asking them age-old questions of art versus commerce, to which Ratner replies, "artistic integrity, whatever."
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