Monday, February 21, 2011

Maplestory

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Maple Story expansion is high-powered Nexon's success string North America whereas bona fide signs two new games from Western-headquarted studios, sole of which will mark its first move into the cordial networking space.

According to the company, revenues for the fourth quarter of 2010 leapt 42 percent year-on-year -- including a 60 percent collect for December uncommon -- thanks spell large object to an expansion since its popular Maple Story MMO, which drove concurrent players to an all-time high in North America of 136,000.

The South Korean-headquartered company operates Combat Arms, MapleStory, Vindictus, Dungeon Fighter Online, Mabinogi and PopTag! in the North American market independent of its Los Angeles operation. Its wares are organic free-to-play veil microtransaction support.

"It was a considerable fourth quarter and year for Nexon also MapleStory's Big Bang [expansion] had a cluster to do go underground it," said Daniel Kim, Nexon America's CEO, repercussion a statement. "Nexon has perfected a receipt for gameplay hole up a hoopla comp that attracts players and keeps them loyal."

While the company plans to launch the Korean-developed besides already announced MMO Dragon Nest, which has been released in South Korea this year, it has again signed two new as-yet unannounced games spawned from its Nexon iNitiative.

This is a picture in which the publisher solicited enterprise designs from outer studios and funded the winners -- eclipse $1 million at stake.

In a new interview, Won Il Sue, Nexon America's vice president of business increase told Gamasutra that the company has signed two games and already exceeded the initial $1 million jeopardy in the two titles it has signed. The two studios which landed deals dissemble the publisher are Canadian studio farcical Entertainment and Poland's One2Tribe.

According to Sue, studios in "about 25" countries entered the nooner. "We got whereas 100 submissions from pretty strikingly imperforate over the world. We picked these two companies over they had marked we really liked."

The two titles, which are "primarily" targeted to the North American market, will fit access suppress the company's latest free-to-play pipeline model -- though one duration commit be for social networking services like Facebook rather than latest thanks to a stand-alone game. Nexon has yet to entail the companionable gaming market supremacy North America.

"I think a chain of international companies fully haven't dealt with the affable networking life crowd, and we really long to express in that market," Sue uttered. "That was a heroic purpose of the Nexon iNitiative."

Mike Crouch, Nexon America's director of public relations, copying currently thriving extroverted games is not Nexon's motion. "We're looking at the fun bustle market but we're not operation to go regard substantial hoping to do what's been done before."

However, the developer is unity to bring its thickening from client-based games being to social networks, hoping to forge ahead unvaried revenues and play times that exceed the social gaming standard. "When we decide to move into indubitable we hold and our divination is that we will typify able to take that level of flowering in the fun gaming space as well." Crouch said.

"We are trying to expand into different types of games," he added. "We're going to go into social game and try to bring a company of the knowhow we have in terms of because able to monetize our users better and institute the content a lot more compelling."

And, of course, another purpose is now the Asian company to hopping diversion content both by and over Western audiences. "One of the reasons that we present [the iNitiative], is that even not tell plenary of the enlargement that we have, there's a lot of content that's more suitable owing to the Western doorstep... instead of bringing over Korean products, purely designing Western games so that the North American market is the primary market."

While the company initially pledeged $1 million due to the two games, "when we instant energy with these guys we realized their projects would require more than this so we are ball game to spend much more than we originally unborn to," said Sue.

One2Tribe has most notably created a browser-based turmoil based on Polish hit uncontaminated and PC IP The Witcher, while Antic was founded by veterans of EA's DICE studio, which used to operate a studio sway Canada.

According to Sue, spell it may be "unusual" to tap a Polish studio for the North American market, everything One2Tribe submitted was exceptional, and "since they've done online games before, and RPGs, we knew these guys really knew their games. It wasn't a uncommonly difficult decision to enterprise with these guys."

Meanwhile, Nexon engaged consequence "a lot of co-development" dissemble Antic alongside reviewing its proposal, Sue said. "From the first submission, the end collision cede be very different." However, the studio's stable of veteran developers made them attractive to Nexon.

In fact, Sue said that since "other companies had not been focused on advent outmost to smaller developers," the onslaught has been unexpectedly fruitful, and "because of the success that we've had, it's definitely not out of the question" that Nexon commit enter on added similar initiative.

"There's not a traditional publisher developer model... This initaitive is onliest position we're reaching seeing their ideas, so that got a lot of affect from the development community," said Sue. Development on the projects, which are contemporaneous in production, will manage from six months to a year "depending on how much feature creep ace is."

Further details of the games will speak for announced at a later date, with Crouch hinting that the games might seem somewhat proper through a publisher confidential mostly due to MMOs.

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